Introducing ETL London Digital Twin

While you can’t beat a physical show for excitement and meeting people, there is always a big potential audience online who can’t make it to a physical event but have an equally valid reason for attending, and we wanted to provide the very best experience for them online.

It’s an obvious answer, but yes it does – accessibility is hugely important and making ETL available to audiences who are geographically remote and have economic or other personal challenges to travelling to London and Las Vegas is important to us.

The Digital Twin is being promoted to an audience in excess of 100,000 people, and that is before natural SEO, word of mouth and other promotional activities kick-in.

All you need is access to an internet browser.

No VR headset is required, simply register on the entry page and in you go.

Yes, the exhibition platform V-Ex is designed to work on PC’s Tablets and Smart phones, anything with a modern internet browser. It’s a rich visual environment, so the larger the screen and the more responsive the device, the better.

The online show is based on a live show with exhibitors from London ExCeL present, plus lots of on-demand content from the live stages at those shows.

All the 3D content is modelled on real-world dimensions, materials and lighting conditions, so it looks real. V-Ex also uses the very latest animation and render techniques, not photographs.

The show is carbon negative in its construction and hosting as the HQ building where all the designers work and the renders are produced is solar powered and generates an excess most days. All servers and cloud delivery services are also certified carbon neutral.

Now it is launched, the Digital Twin will continue to provide on-demand content from the physical shows but also offer exhibitors and sponsors the ability to update their stand content whenever they want, and also update their online stand build several times a year – if they want to.

Exhibitors have to be present at a physical show in order to be offered a place in the first build of the online show.

Yes, currently all exhibitors booked to attend London ’23 show have the option to also attend the online show free as part of the package. Only the virtual exhibition CMS and visitor dashboard has a cost to it.

Right now, stands online are matched to the floor space occupied by the physical stand, however if in future exhibitors would like to extend their stands online independently of the physical show presence, then ask the team at ETL.