Introducing ETL London Digital Twin

Our 24/7 online version of the physical show built to maximise audience accessibility and sustainability.

 

Event Technology Live London’s Digital Twin works alongside the annual physical event in London, it looks just like the physical shows and provides content from all of the panel discussions, presentations and exhibitors on-demand 24/7.

Event Technology Live London’s Digital Twin works alongside the annual physical event in London, it looks just like the physical shows and provides content from all of the panel discussions, presentations and exhibitors on-demand 24/7.

As an advocate of new event technology ETL is leading the way by launching this fully interactive 3D Virtual version of the physical trade show…

Adam Parry, Co-founder of Event Tech Live talks about the ETL London Digital Twin exhibition build and how it is being used.

About the show…

As ‘THE’ place to go for the latest event technology, ETL has worked with V-Ex to extend the digital side of its event portfolio, complimenting the physical event in London.

Adam Parry, Co-founder of Event Tech Live talks about the ETL London Digital Twin exhibition build and how it is being used.

About the show…

As ‘THE’ place to go for the latest event technology, ETL has worked with V-Ex to extend the digital side of its event portfolio, complimenting the physical event in London.

FAQ

here we provide the answers to a lot of questions about the Digital Twin.

If the answers you are looking for aren’t here Contact us with any questions.

So, you already have fun and exciting physical trade shows on both sides of the Atlantic, what was the main reason for building ETL Online?

While you can’t beat a physical show for excitement and meeting people, there is always a big potential audience online who can’t make it to a physical event but have an equally valid reason for attending, and we wanted to provide the very best experience for them online.

Does the online Digital Twin cater for a wider audience?

It’s an obvious answer, but yes it does – accessibility is hugely important and making ETL available to audiences who are geographically remote and have economic or other personal challenges to travelling to London and Las Vegas is important to us.

How many visitors are you expecting?

The Digital Twin is being promoted to an audience in excess of 100,000 people, and that is before natural SEO, word of mouth and other promotional activities kick-in.

How do I visit the show?

All you need is access to an internet browser.

Do I need to wear a VR headset?

No VR headset is required, simply register on the entry page and in you go.

Does it work on mobile?

Yes, the exhibition platform V-Ex is designed to work on PC’s Tablets and Smart phones, anything with a modern internet browser. It’s a rich visual environment, so the larger the screen and the more responsive the device, the better.

Is the online show the same as the physical shows?

The online show is based on a live show with exhibitors from London ExCeL present, plus lots of on-demand content from the live stages at those shows.

How come it looks real - do you use photographs?

All the 3D content is modelled on real-world dimensions, materials and lighting conditions, so it looks real. V-Ex also uses the very latest animation and render techniques, not photographs.

What are the sustainability credentials?

The show is carbon negative in its construction and hosting as the HQ building where all the designers work and the renders are produced is solar powered and generates an excess most days. All servers and cloud delivery services are also certified carbon neutral.

Can I update my virtual booth whenever I like?

Now it is launched, the Digital Twin will continue to provide on-demand content from the physical shows but also offer exhibitors and sponsors the ability to update their stand content whenever they want, and also update their online stand build several times a year – if they want to.

Can I book the online show on its own?

Exhibitors have to be present at a physical show in order to be offered a place in the first build of the online show.

Do I get a discount if I book a physical show too?

Yes, currently all exhibitors booked to attend London ’23 show have the option to also attend the online show free as part of the package. Only the virtual exhibition CMS and visitor dashboard has a cost to it.

Will exhibitors be able to go-large at ETL Digital Twin if they want to?

Right now, stands online are matched to the floor space occupied by the physical stand, however if in future exhibitors would like to extend their stands online independently of the physical show presence, then ask the team at ETL.

V-Ex Digital Twin service – official supply Partner to Event Tech Live