V-Ex Sponsors Rally Driver Sara Williams

V-Ex Virtual Exhibitions is the official sponsor of Britain’s number #1 female rally driver, Sara Williams.

Sara is an inspiration regarding the challenging of conventions, a concept that has always been at the heart of our business. We have followed Sara almost throughout her career, providing media support and guidance. Virtual Exhibitions and rally driving is not an obvious combination, however in terms precision, change of direction and versatility – each aspect is upheld by either discipline. You can follow all relevant V-Ex updates on Sara right here.

Check out Sara’s Twitter & Facebook.

Alternatively, you can visit her official website.

Sara Williams claims victory at the Red Dragon Rally 2015

Sara Williams further cemented her status as an icon of British rallying as she won the 2015 Red Dragon Rally outright by 1 minute 21 seconds. Sara and her co-driver, Patrick Walsh, navigated 36 stage miles in less than ideal conditions, coming out on top after a faultless day of driving and teamwork. This success marks Sara’s third win overall in a rally event, after she famously became the first female driver to win a rally outright for 30 years in 2013. In addition, Sara and Patrick won the Nick Bradbury Award for fastest final stage time – capping a perfect weekend for the team.
The Red Dragon Rally is organised by Port Talbot Motor Club (which is celebrating its 50th anniversary this year) with rally headquarters being situated at the Walters Arena Complex in Neath, near Swansea. The Red Dragon 2015 constituted 5 stages, 2 separate courses were combined to create a demanding test of gravel surfaces through the famous Welsh forests.
The 20th June 2015 was a typically damp Welsh Saturday – the stages slippery and the drivers raring to test themselves. Sara and Patrick would be the first car on stage for the 10:30am kick off, with only two course cars preceding their initial run. It was a particularly special day for driver and co-driver alike, as Patrick had been in the car with Sara for her very first forest event in 2009.
As Sara roared her V-Ex Virtual Exhibitions sponsored Subaru Impreza off the start line, the rally began in earnest.
Stage 1 posed a number of problems for Sara, as running first in the order pitted her and Patrick against more loose gravel and as a result, less grip. Despite contending with less favourable driving conditions than other competitors, Sara and Patrick posted the second fastest stage time, only a second behind the leader heading into stage 2.
Sara and Patrick kept the pressure up during the day’s second stage, posting the joint fastest time at the end of the run which kept Team Brecon Motors secure in second place overall, still a second behind the race leader. What followed was a brief service by the Geoff Jones Motorsport (GJM) crew and a team regroup as Patrick and Sara caught their breath for the climax of the event.
Stage 3 was a re-run of Stage 1, with most of the morning’s loose gravel gone and a clearer line available to the drivers. Capitalising on the improvement in conditions, Sara and Patrick set the fastest time, posting an 8.06, a full six seconds improvement on their earlier run. Sara and Patrick finished the section first overall with a 2 second advantage heading into Stage 4. With increasing grip, confidence and the Subaru running faultlessly; Sara attacked the remaining stages, her expertise on gravel again shining through.
As with Stage 3, Stage 4 was also a re-run of a morning course: Stage 2. With a very fine margin to uphold, Sara and Patrick needed to make the most of a worn-in stage, and did so in spectacular style. Sara and Patrick posted a 5.28, an astonishing 17 seconds faster than their nearest competitor, greatly extending their lead.
However, conditions for Stage 5 sharply deteriorated. The heavens opened, and for the days final and longest stage the drivers had to contend with an incredibly slippery surface. The stage was the rally’s two different courses combined – presenting a much larger challenge to the drivers. Margin for error is particularly fine on longer stages, as minor mistakes early on can translate to huge time losses at the finishing post.
With the weather against them on the day’s toughest driving challenge, Sara and Patrick excelled. Sara posted a fastest stage time of 14.31, a whole 30 seconds ahead of the nearest car. As a result, Sara and Patrick had triumphed in emphatic style. Furthermore, the pair scooped the Nick Bradbury Award for setting the fastest time on the final stage of the day, making it a day of double honours for the Welsh duo.
‘It was a great day,’ Sara enthused after the event, ‘it was made even more special to have Patrick in the co-driver’s seat again, so a big thank you to him for being part of the team. I’d also like to thank the GJM crew who managed the Subaru perfectly on the day.’
With another victory under her belt, Sara is seeing her dedication to rallying pay off. After a gruelling WRC rally debut in November and a hectic 2015 schedule for the Welsh rally star, Williams has again proved she has the hunger and the skill to reach the highest echelon of rallying. As an accomplished driver in the British rally scene, victories such as these again highlight the immense progress she has made since she first entered the Welsh forests with Patrick in 2009. Through consistent and brave driving, Sara is achieving the multiple accolades her and her team’s hard work deserves, something that every motorsport fan loves to see.
A DMA Europa Release

Sara Williams wins the FMP Challenge Award at The Plains Rally

Sara Williams and new co-driver Mark Glennerster marked the 2015 Plains Rally by winning in the FMP Challenge in support of the Wales Air Ambulance Service. After a strong performance guiding her V-Ex Virtual Exhibitions sponsored Group N Subaru Impreza through the Welsh forests; Sara achieved 4th in class and 14th overall. The FMP Challenge is a highly competitive event, with entrant numbers growing every year. The result adds to a long list of accolades for Sara, with her smooth driving style and the support of Team Brecon Motors instrumental in hers and Mark’s success.
The FMP Challenge is run by FMP Motor Factors of Swansea in conjunction with Maestag and District Motor Club – with all competitors donating during signing-on in support of Wales Air Ambulance. Since the start of this year, the FMP Challenge had collected £1900 for the organisation. In its third year, the championship has grown exponentially as talented rally drivers across the country compete in this keenly contested and charitable series.
The championship runs a range of gravel and tarmac surfaces, with 12 separate events this year. At the end of the series, six scores are collated to crown an overall champion. The 2015 FMP Challenge has seen the introduction of a combined individual score for competitors who enter as a driver or co-driver, further increasing competition for honours.
The same stages counted towards the British Trial and Rally Drivers Association (BTRDA) Rally Challenge, an event Sara took part in earlier this year at The Somerset Stages. Sara gained further points in this challenge in conjunction with her FMP success. The BTRDA Challenge aims to find the best multi-surface driver across tarmac and gravel, with final standings taking into account a driver’s top results for each surface. All in all, the result was a great reward for a day’s diligent driving.
The rally started in Welshpool on the 16th May, the first car being waved off the line by the mayor, with the drivers heading immediately for the first stage of the day, Cwm Celli. It was fine weather for the rally, with sunshine and the stages themselves in good condition, constituting a perfect day for motorsport. Under the silent shadow of Cadair Idris, the first cars were released in anger onto the Welsh gravel. Sara and Mark set the 17th fastest time, only ten seconds off the lead car.
The next stage, Gartheiniog, would be run twice during the day. This famous stage had featured on the 2014 WRC Wales Rally GB, an event that saw Sara post her first international finish at WRC level. After 15km of undulating gravel, Sara and Mark sat 21st overall heading into the third stage.
With their Subaru running faultlessly, Sara and Mark took on Llangower. After a run of 4 minutes and 14 seconds, the duo climbed 8 places overall to joint 13th. The times were incredibly tight at the top of the leader board, with the leading drivers separated by seconds heading into the fourth stage of the day.
Penllyn, the next challenge for the entrants, made its international debut on last year’s WRC Wales Rally GB. This course is characterised by long straights and sweeping corners, making it a particularly fast run. Sara and Mark finished the stage 16th overall, heading into stage 5, the famous Dyfi.
Another WRC stage located between Dolgellau and Machynlleth, Dyfi constituted the penultimate section of the day’s action. Sara took the Subaru over the finish line in 18th overall – with a final run of Gartheiniog to determine the final event standings.
Sara put the hammer down on the final stage of the day. The pressure was on for all competitors, as a tight leader board demanded a strong performance from all the drivers. Sara responded to the pressure, climbing to 14th overall and 4th in class, crossing the line as worthy winner of the FMP Challenge Award. The driver’s headed back to Rally HQ at the Royal Oak Hotel at Welshpool to celebrate the completion of an exciting day’s motorsport, as awards were handed out to the day’s winners.
For Sara, it signalled the end of a highly successful event, that saw her reunited with Welsh gravel and work with a new co-driver to great effect. As the established female number #1 in Britain and as a burgeoning international talent – Sara’s success shows no sign of diminishing. In fact, the Welsh star will be back on the road again on the 30th May for The Severn Valley Stages, a local rally that will further play to her strengths. No doubt Sara will be looking to build on her recent success and experience, with her family at Team Brecon Motors and her sponsor, V-Ex Virtual Exhibitions in support. Ultimately, rally fans can be sure that this will not be the last time Williams is making waves in the sport she loves.
Image thanks to Peter Lewis
A DMA Europa Release

Strong performance for Sara Williams at The Somerset Stages

#1 British female rally driver Sara Williams marked her return to The Somerset Stages in 2015 by clinching 16th overall during a compelling day of rallying. Accompanied by her co-driver, Patrick Walsh, the pair climbed 14 places from their position after stage 1 to post a strong result in a day that typified consistency from the Welsh rally star. This season opener of The British Trial and Rally Drivers Association Rally Challenge was organised by Burnham-on-Sea & Minehead Motor clubs, with drivers and spectators alike revelling in a day of blue skies and intense competition.
As the sun rose over Minehead on the morning of the rally, the initial blustery conditions gave way to patches of cloud and sparkling sunshine at the starting line. Not too long later, the first rally car took its first gulp of petrol and morning air, bursting into life like the myriad of drivers kept awake by anticipation the previous night. It would be a hectic day for Sara, 12 competitive stages and 109 miles separating her and her fellow drivers from the 4pm finish line.
Two runs of the tarmacked Porlock toll road started the day’s festivities. With many different set ups employed by the drivers to balance between tarmac and gravel, the stage threw up a number of early morning moments. Sara in her V-Ex sponsored Subaru Impreza N12 started well, rising from her first run in 30th position to 28th overall – a trend that was to continue throughout the day.
Following hot on the heels of Porlock, stage 3 Knowle 1 constituted the first gravel stage of the rally. On a surface she knows well, Sara put the hammer down to leapfrog 8 places to 20th overall.
At 10:30am, the first of two runs of the spectator stage, Kennisham 1 began. Motorsport fans of all ages made the walk into the forest to witness the action. Sara and Patrick gained a place in front of their supporters, posting the 16th fastest time on stage.
Stage 5, Chargot 1, was more of the same from Williams. Sara’s great experience on gravel paid dividends as she posted an impressive joint 14th fastest stage time. This pushed her up a further 3 places overall, leaving her and Patrick heading into stage 6, Croydon, in 16th position. Team Brecon Motors jumped up to 15th overall after this forest stage, leaving Sara and Patrick to head back to the service park in Minehead pleased with a successful mornings work.
The patchy brightness of the morning had by mid-day transformed into skies and seas of blue – the view from the service park out to sea of particular beauty as teams toiled tirelessly over their cars. After sunshine and some much need mechanical sympathy, Sara and Patrick were ready for the climax of The Somerset Stages 2015.
The competition reignited on another forest stage, Timberscombe. The top 20 cars marked the restart with consistency, this top echelon holding their positions until stage 8. After running Knowle 2, Sara and Patrick still held their 15th position.
Fans were treated to another run of Kennisham at 2:20pm for stage 9, the final run of the designated spectator stage. Those watching Sara were not disappointed, as she saved her fastest stage finish for her fans, achieving a lightening quick 13th fastest time. Sara and Patrick remained in 15th after stage 10, Chargot 2, leaving only two stages left to go.
The first of these, Chargot 3, saw Sara hustle the Subaru into 14th overall. Stage 12, Bats Castle, saw Sara and Patrick meet the chequered flag in 16th position. Sara and Patrick had kept the pressure on all day, even staying in touch with cars of higher power output.
As Sara and Patrick rolled over the finish line on Warren Street, Minehead, one of the South West’s biggest national rally events drew to a successful close. The rally was won outright by Dave Weston Jnr and his co-driver Kirsty Riddick in their Subaru Impreza, scoring a victory against determined opposition. Sara spent the day showing the consistency needed to compete at the very highest level of rallying – showcasing the skills on tarmac and gravel vital to attaining fast stage times. Furthermore the maturity to drive her V-Ex Subaru to its limit and achieve a commendable finish again illustrates her racing craft. All in all a very successful rally for the Welsh team – with great encouragement for the future.
Photo thanks to Nigel Pratt
A DMA Europa Release

Britain’s #1 Female Rally Driver to Compete at the Somerset Rally

Sara Williams will be back on stage for the Somerset Stages Rally on the 18th April, competing in the first round of The British Trial & Rally Drivers Association (BTRDA) Rally Challenge. Driving her V-Ex sponsored Subaru Impreza N12 rally machine, Sara will be racing through the picturesque Brendon Hills on the edge of Exmoor National Park, hoping to add to her already extensive list of honours. Sara will be reunited with co-driver Patrick Walsh, the duo having recently completed their first full WRC event as part of the Brecon Motors Rally Team.
The BTRDA Rally Challenge comprises the first of seven separate events across asphalt and gravel surfaces. The challenge aims to find the best multi-surface rally driver – only a competitor’s five best scores are collated at the end of the season, but this total must include two results from each surface. The Somerset Stages comprises 80% gravel and 20% tarmac – both surfaces on which Sara has great experience. After learning her craft on the infamous Welsh stages and her recent successful completion of WRC Wales Rally GB – Sara will be aiming for the head of the running.
The event has been running since 1977 and was incorporated as a BTRDA event in 1996. This year Rally HQ will be based in the town of Minehead, in the YMCA Beach Hotel; the service and inspection areas being located on the seafront car parks courtesy of Somerset County Council. The event remains one of the few rally courses still running in the South West and will provide fans with the opportunity to view high level motor racing entertainment.
This years event will see 165 cars competing incorporating a wide range of classic and contemporary vehicles, so fans of all ages will find plenty to enjoy. The newly designated Kennisham Forest Spectators Stage will provide the perfect place to view drivers and machines in action, so spectators are advised to only view the rally from this area.
Sara will be driving 44 competitive stage miles and 65 road miles throughout the day, guided by Patrick as they race against some of the premier rally outfits in the country. As always with the support of her family at Brecon Motors, Patrick, her fans and her sponsor V-Ex Virtual Exhibitions – Sara will be in prime position to prove again why she is one of the rising stars in rallying today.
A DMA Europa Release

V-Ex sponsored Sara Williams looks forward to 2015


After an impressive result in her first WRC event, V-Ex Virtual Exhibitions caught up with Sara Williams at Team Brecon Motors HQ in Wales for the lowdown on her experience and the future for Britain’s #1 female rally driver. Sara battled against wet and rutted conditions, punctures and mechanical failure to finish 43rd overall in Wales Rally GB 2014. Despite three 15+ hour days of incredibly taxing driving in typically unfavourable Welsh weather – Sara described the event as ‘a different experience from start to finish, the highlight of my career’.
After the heights of competing at international level, Sara’s Group N Subaru Impreza is now ineligible for competition in WRC events next year. However, Sara will be jumping back into the iconic rally machine for the Red Kite Stages 2015 – a rally in which she triumphed by twenty three seconds in 2013. The scene of Sara’s competitive debut on gravel back in 2009 – it is a special event full of fond memories for the Welsh star. The rally, organised by Amman and District Motor Club, takes place on the Sunday 1st February 2015 near Llandovery, South Wales.
Team Brecon Motors is also planning to contest in the 2015 BTRDA Rally Challenge, a multi surface series constituting seven separate events. Combining asphalt and gravel, the championship aims to recognise the best drivers on varied stages throughout the UK. At the end of the competition, a driver’s top 5 scores (including at least two results from each surface) are collated to find an overall winner. The event is run by the British Trial & Rally Drivers Association, an organisation with over 75 years of experience in organising motorsport meetings.
Asphalt surfaces include the Manx Rally, the Tyneside Stages and the Mewla Rally; while the Somerset Stages, the Nicky Grist Stages, the Trackrod Forest Stages and the Cambrian Rally are all run on gravel. Each is a one day event, together combining some of the best rally stages that can be found in the country. The event runs seven individual classes, from minimally modified road cars right up to full WRC spec machines.
With flexibility and new found experience, Sara will no doubt be pushing for success again throughout the new year. V-Ex looks forward to supporting her all through 2015.
A DMA Europa Release

Sara Williams finishes Wales Rally GB 2014 in style



V-Ex sponsored Sara Williams and her co-driver Patrick Walsh came through a thoroughly testing international debut to finish 43rd overall at Wales Rally GB 2014. Continually battling against time penalties, adverse conditions and mechanical problems – Sara fought back to record a highly respectable finish, cementing her status as a future star of the World Rally Championship.
Sara made her debut on what is arguably the most challenging event on the WRC calendar; a downpour before the rally ensured the forest tracks were incredibly greasy, catching out the drivers all weekend. With skilled car control and huge effort, team Brecon Motors overcame the marked increase in competition and distance, bringing the V-Ex Subaru Impreza home onto the finishing podium.
Day 2
After a first day of driving heroics which saw her rise 14 places in 8 stages, the second day began unfavourably for Sara. A penalty for a second jump start of the rally on stage 8 cost a whole minute, leaving Sara at a huge disadvantage to the rest of the field. The number one British female rally driver however was un-phased as she attacked the day’s first stage, Clocaenog East, setting a stage time well within the top 40 by means of response.
The next test for Sara constituted Clocaenog Main, a route characterised by fast and flowing corners that demand bravery. Williams set the 37th fastest time overall, continuing to make up for lost time. Another fast stage in the form of Aberhirnant was next; Sara used the opportunity to climb one place in the overall standings to 43rd. The following stage Dyfnant was not completed by a large number of drivers including Sara, after an incident involving an ambulance and an ill marshal caused the whole stage to be closed early. A trip to the Rallyfest event at Chirk Castle continued the festivities – Sara slipping a place on the special spectator orientated asphalt stage. The next stop: Deeside services to repair and regroup.
After a quick service and a rendezvous with the V-Ex team, Sara and Patrick headed out on the road again. A return to Clocaenog East saw Sara post the 35th fastest stage time overall, helping her jump 3 places. The repeat of Clocaenog Main saw an improvement even on this, as she secured an impressive 34th fastest time for the section – tightening her grip on 41st overall.
Despite a fine days performance, mechanical problems were to strike with devastating effect on Aberhirnant 2; dropping the team nine places overall and undoing all most of her efforts. An impact had sheared a ball joint, greatly compromising the suspension and steering of her Subaru. A completed run of Dyfnant marked the final test of the day – Sara regaining a place before the end of day 2.
Day 3
After great efforts from the service crew at Deeside, the Subaru and Sara were ready for the final day of Wales Rally GB 2014. With a large amount of time to make up in only 6 stages, Sara had everything to do.
The new Brenig stage signalled the start of day 3, mixing asphalt, gravel and stunning views around Llyn Brenig reservoir. Sara did not admire the scenery – rising to 48th overall by the end of the day’s longest stage. Alwen, stage 19, led to another rise up the leader board; Sara broke into the top 40 stage times and lifted herself to 46th overall.
Two spectator friendly Rallyfest stages at Kinmel Park ensued next, combining different surfaces throughout a course situated on a Victorian country estate. Despite the extra pressure, Sara gained a place in front of the crowds to put herself within reach of the top 40. Only two stages separated Sara and her V-Ex Subaru from the finish line. The re-run of Alwen left Sara in 45th overall, with a final run of Brenig to bring the weekend’s action to a close.
On the final stage, Sara put all her difficulties behind her to set a top 40 stage time once again, rising two places at the death to finish the rally in a 43rd overall. Despite fighting against penalties, slippery conditions, three punctures and mechanical gremlins – Sara had posted an impressive debut result against all the odds. A much deserved celebration on the podium followed in Llandudno, with Sara and Patrick revelling in the completion of their first international event. Sébastian Ogier of team Volkswagen won the rally outright, adding lustre to his championship winning season.
Without the difficulties she encountered throughout the weekend, Sara would surely have been more successful. However a strong debut result under such circumstances underlines Williams as a burgeoning star of the World Rally Championship. Her smooth consistent driving style kept her competitive until the end and helped compensate for sheer bad luck. Hopefully with a faster car and the gritty experience of a WRC debut firmly under her belt – Sara will be in prime position to mount a greater challenge next year.
Well done to Sara and Patrick, from all the V-Ex team!
A DMA Europa Release

V-Ex Sara Williams Wales Rally GB 2014 Day 1 Review





Competing at international level for the first time, number #1 British female rally driver Sara Williams and her co-driver Patrick Walsh marked the occasion with a day of consistent improvement, finishing the day in 42nd. Driving her V-Ex Group N Subaru Impreza N12, Sara ended the day still in touch with official WRC teams, in spite of encountering early difficulties.


Sara and her fellow drivers began the event in slippery conditions on the Gartheiniog stage – the first car of Wales Rally GB 2014 being released in anger just before 8am. Rain the night before had doused the forest roads, causing drivers problems throughout the day. Following a gruelling 14km Sara finished the stage 2 minutes 24 seconds behind overall stage winner and 2014 WRC champion, Sebastian Ogier, despite suffering a 10 second penalty for a jump start.


After navigating the perils of standing water on stage 2, Dyfi, Sara had climbed 3 places from 56th overall to 53rd. Sara continued this trend throughout the day, looking to strengthen her position after the setback.


The Hafren Sweet Lamb stage is 23.55km of unforgiving gravel and long sweeping corners rising to 504ft above sea level; on its route passing by the source of the River Severn. The longest and highest stage encountered on the first day saw Sara climb an impressive 7 places to 46th.


Stage 4, Maesnant, is the southernmost stage driven during the rally, and new to the event this year. Made up from pieces of the Hafren stage from 2013, this gravel track meanders close to the banks of the burgeoning Severn. In this idyllic setting Sara again moved up the leader board, this time to 44th place, setting a stage time of 9:36.2. Sara’s time was only 1 minute 43 seconds off race leader Ogier.


Newtown services comprised the next stop for Sara and her fellow international competitors; who were jovially greeted by the local residents. After rapid repairs on the town centre car park, the action resumed.


The afternoon section of the rally is a repeat of the morning – following the same loop. Stage 5 is a return to the starting line; again Sara climbed the standings, this time to 43rd overall. Stage 6 was a reunion with Dyfi and Sara stayed consistent and consolidated her place, gaining over ten seconds on the car behind her.


For stage 7 it was another run through the lengthy Hafren Sweet Lamb and Sara reignited her charge, climbing to 41st in the standings, an impressive 15 places from her position after stage 1.


The final run of Maesnant saw Sara drop a place for the first time, dropping to 42nd to end the day in position to break into the top 40.


Another taxing day of concentration and skill lies ahead of Sara and Patrick, as tomorrow marks the halfway stage of Wales Rally GB. After a day of overcoming adversity, Sara will start all over again tomorrow.


From everyone at the V-Ex Virtual Exhibitions team, good luck to you both.

Sara Williams gets a mention in the history of Wales Rally GB
Sebastian Ogier Wales Rally GB 2013 Airbourne





#1 British female rally driver Sara Williams has earned recognition in the official history of Wales Rally GB.


Running since 1932, the rally is one of the most prestigious motor sporting events in the UK, annually attracting the world’s top echelon of rally drivers. Sara and her co-driver Patrick Walsh gained great acclaim during the 2012 event for securing The Croeso Trophy for highest placed Welsh crew. Wales Rally GB has recognised this achievement in their official website timeline of the event. The award is presented in honour of Welsh co-driver Gareth Roberts, who tragically lost his life competing in the sport he loved.  The trophy is provided by The Gareth Roberts Fund, which helps support rally drivers and co-drivers harmed in accidents.


Sara is returning to make her international debut at the 2014 event with new sponsor V-Ex Virtual Exhibitions; producers of photorealistic  3D environments and graphics for promotion and education. It will be Sara’s first World Rally Championship event. Furthermore, she will be the only British female driver contesting at the highest level. Britain has a rich history of home-grown motorsport talent – consequently Sara finds herself following in the steps of domestic rallying greats such as Colin McRae and Richard Burns. From the 13th – 16th November you can catch Sara and Patrick battle fellow drivers and the elements across North Wales.


V-Ex Virtual Exhibitions will also be there to support Sara, helping her to earn more accolades in the sport she excels at.


View the history of Rally GB

V-Ex Sponsors #1 British Female Rally Driver Sara Williams





V-Ex Virtual Exhibitions is proud to announce a new partnership with new Welsh rallying sensation Sara Williams. V-Ex will be featured on Sara’s iconic Group N Subaru Impreza N12 rallying machine for the first time during Wales Rally GB from the 13th November. Having won outright two regional rallies already, this will be Sara’s first international event at World Rally Championship level, making it a day of debuts for all participants.


Sara will be dealing with a hazardous environment for three days, navigating 192 miles of North Wales at break neck speed with her co-driver, Patrick Walsh. V-Ex is delighted to support someone who is changing the accepted view of national motorsport. Supporting Sara and her convention changing career embodies V-Ex’s commitment to the same revolutionary ideals that have served the company so well.


‘This is the chance I have been waiting for’, says Sara, ‘I’ve acquitted myself well on the Welsh Rally GB national event each year from 2010 to 2012, so competing in the international event this year is a major step for me and my co-driver. We’re really looking forward to the event’. Sara will be the only British female driver competing at WRC level in the whole rally.


Sara has shown impressive pace throughout her career, using her driving expertise to become regarded as one of the best young British drivers in the country. In recent years Sara has triumphed at the 2013 Red Kite Rally and the Swansea Bay Rally; in the process breaking a 30 year wait since the last outright rally win for a female driver in the UK.


V-Ex specialises in producing interactive 3D environments and graphics for promotional purposes, creating distinctive and unique user experiences for advertising and education. As part of the DMA Group of companies V-Ex is also a partner to the DMA Europa PR team who have provided media support for Sara in the past.


DMA Europa Group MD, Roland Renshaw comments, ‘We have had the pleasure of working with Sara on behalf of another sponsor in the recent past and have good links with the automotive market, so we were really pleased to get the opportunity to become a sponsor ourselves. We know Sara is fast and consistent, with a very calm head and we know how successful she can be, so, even though this is short notice, we’ve made a commitment to work with Sara into next season if all goes well.’


Producing photorealistic graphics and animations for customers does have parallels with the precision and fine margins found in rallying. Versatility and expertise are of the highest premium in both cases, to ensure a successful project, or a stage win.


Teamwork and communication further grease the gearbox of success, and guarantee a consistency of direction. A business partnership should always embody the trust, dialogue and shared experience between a rally driver and their co-driver. V-Ex however cannot hurl a car through Welsh forests at motorway speed, or repair it afterwards, so that will be left to Sara and her team!


The best of luck to her from everyone at V-Ex.


A DMA Europa Release